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Dynamic Legal.
A quiet executive office high above Sandton at dusk, with a pen and folder on the desk

Business sales · South Africa

Sell your business.
Skip the jargon.

Know what it's worth in two minutes. See how a buyer will judge it. Then sell it quietly, to someone who can pay — for a fee you know on day one.

to a value range
2 minto a value range
from hello to paid
5 stagesfrom hello to paid
only when it sells
3%only when it sells

Legal M&A advisors · not brokers

A broker finds a buyer. We get you paid.

Dynamic Legal is a team of legal M&A advisors. We find the buyer, check them, write the contract and close the deal. One team, start to finish. Here's how that compares with using a business broker.

Legal M&A advisors compared with business brokers
TopicDynamic LegalLegal M&A advisorsTypicalBusiness broker
Who they areDynamic LegalLegal M&A advisors. The people running your sale are trained in law and deals.BrokerA sales agent who lists businesses, much like an estate agent lists houses.
Who they work forDynamic LegalOnly you, the seller, from the first call to the day you're paid.BrokerOften whoever closes the deal fastest. Their commission depends on that.
The sale agreementDynamic LegalWe draft it and negotiate it ourselves, clause by clause.BrokerUsually passed to an outside lawyer late in the deal, at extra cost to you.
Buyer checksDynamic LegalBuyers prove they have the money and sign a confidentiality agreement before they see your name.BrokerInterest is collected from a public listing. Checks vary a lot from one broker to the next.
Tax, staff and contractsDynamic LegalHandled as part of the deal so nothing surprises you after signing.BrokerUsually outside their scope. You find and pay separate specialists.
Your priceDynamic LegalWe defend your price and terms, not just the headline number.BrokerThe goal is a quick yes. Lowering the price is the easiest way to get one.
After the deal is signedDynamic LegalWe stay until the money is in your account and the handover is done.BrokerThe job is often seen as finished once a buyer says yes.

Brokers differ. This compares how a typical listing broker works with how we run a sale.

Our one rule

If we can't say it simply, we don't say it.

Most owners sell a business once in their life. You shouldn't need a finance degree to understand your own deal. So here's the dictionary we keep in the drawer.

EBITDA
Profit before tax, interest and wear-and-tear on equipment.
Valuation multiple
How many years of profit a buyer pays for your business.
Heads of agreement
A written offer you both agree on before the final contract.
Due diligence
The buyer checking your books, contracts and staff records.
NDA
A signed promise to keep everything about your business private.
Earn-out
Part of the price paid later, if the business hits agreed targets.
Vendor finance
You let the buyer pay part of the price over time.
Going concern
Selling the business as a working whole — staff, customers and all.

The process

Five stages. Four to nine months.

  1. 012 minutes

    Value

    Get your number.

  2. 022–4 weeks

    Prepare

    See it the way a buyer will.

  3. 034–10 weeks

    Match

    Meet buyers who can actually pay.

  4. 046–12 weeks

    Agree

    Pick the best offer, side by side.

  5. 052–4 weeks

    Close

    Sign. Hand over. Get paid.

An empty boardroom high above the city at night

Confidential by design

Your staff won't hear it from us.

Anonymous first

Buyers see a profile with no name, no logo and no address.

Signed before seen

Your name is shared only after a confidentiality agreement is signed.

You hold the key

Every buyer needs your yes before they learn anything more.

A single black key on dark marble, lit from the side

Fees

Two numbers. That's the price list.

R45,000

once, to start the sale

3%

of the price, only if it sells

Sell for R20 million and the success fee is R600 000. No retainers, no monthly invoices, no surprises in the small print.

What's included

Questions

What owners ask first.

All questions

Are you business brokers?

No. We are legal M&A advisors. A broker lists your business and looks for a buyer. We do that too, but we also check every buyer, write and negotiate the sale agreement, and see the deal through until you are paid. It's one team from start to finish, with no hand-off to an outside lawyer.

Can I sell my business without my staff finding out?

Yes. Buyers first see a short profile with no name, no address and no logo. Only buyers you approve, and who have signed a confidentiality agreement, ever learn which business it is. Most owners tell their team once the deal is signed.

Who actually buys businesses like mine?

Usually one of three types: a bigger company in your industry that wants to grow, a private investor or family office looking for a profitable business, or a manager who wants to own the business they know. We only introduce buyers who can show they have the money.

How long until the money is in my account?

Four to nine months is normal from the first conversation to payment. Businesses with clean financial statements and a team that runs things day to day sit at the quicker end.

An empty road through the Karoo at sunrise

Every sale starts with a number.

Two minutes, no documents, no sign-up. Find out what your business could sell for today.